Each year Filene's Basement hosts a "Running of the Brides" event in multiple US locations. Chicago is one of those locations...which in my opinion, is certainly close enough to get a $7,000 wedding dress for say, $249. Here's the deal: on this one designated day, Filene's Basement will have something like 2,000 designer dresses which typically range in price from $1,000 to over $9,000.....all just waiting for brides to run in (literally) and snatch them up. There are a few interesting notes, however. Like, the fact that they actually have an email address to email for tips and suggestions on how to get the dress of your dreams. Or, they have a tip sheet on how to make the day work for you. They suggest things like matching shirts. Having teams. Making signs. Wearing sports bras or swimsuits so you can try on a dress anywhere in the store. Personally, I wonder if they ever recommend padding for when you get knocked over by the other crazy brides.
Now, crazy brides or not - that's a great sale. All dresses are either $249, $499 or $699. Who the heck could not pass that up?!?! It might just be the solution. And, now I've entered myself to win a gift certificate for the day. If I win, you bet your butt I'm heading to Chicago to fight the crazy brides and find myself one hell of a discounted wedding dress. What I don't look forward to? Pushing, shoving, yelling....and lots and lots of people.
Maybe you think of this when you think of "running of the brides:"
This is more what I think of:
So, here's what I want to know:
- Would you be crazy enough to battle all of these brides for one hell of a discount???
- Who wants to be on our team and go dress shopping in Chicago in April???
